Who We Are
ApexData is built by engineers who spent 20 years preventing million-dollar-per-minute outages. Now we're making that expertise available to every development team.
Our Story
We spent multiple years helping companies keep their applications running.
We helped hundreds of them and know firsthand the reliability challenges their engineers face every day.
One pattern kept repeating: observability tools helped DevOps restore service, then left developers to figure out why it broke in the first place.
Different people, different needs, same tools built for only one of them.
We watched developers struggle with products designed for someone else. We saw them give up on platforms after months of training.
We noticed they'd rather grep through logs than hunt through scattered metrics.
We built ApexData because we believe developers deserve tools that work the way they think, the way they work, the way they solve problems.
You build the product. We build the clarity around it.
Our Vision
Observability should be intuitive.
Our goal is to build the product that you could use and you could understand immediately.
If it takes a month just to learn how to use a tool, that tool has failed.
You shouldn't need to learn a query language to investigate your own services.
You should just get answers.
Observability should be adaptive.
Application architecture changes constantly.
Every new service, every refactor, every deployment — you don't need to spend time trying to keep up with those changes or risk missing them.
ApexData will cover it for you.
There is no single root cause.
Modern applications are networks of dependencies.
When something breaks, it's a chain of events across services.
For complex issues, no system can reliably tell you 'here is the root cause.' That's a false promise. We bring it all together — so you understand the whole story.
AI still needs humans.
We'll show you what we think is causing the issue.
But we won't pretend AI can do all the work for you.
Humans belong in the loop. That's not a limitation — that's by design.
Your engineers understand your system. We give them the data to make the call.
There shouldn't be a vendor lock-in.
Other vendors lock you in forever.
Proprietary formats. Custom query languages. Data you can't take with you.
Your observability data belongs to you.
With us you can export the data. You can use other tools. We will never lock you in.
We're here for you for real.
For every single client — we learn your business.
We understand your stack.
We know what matters to you.
Support should be done by people who develop the product.
When you call — we answer.
We are ApexData
SRE/DevOps expert with a passion for software development and engineering management, bringing over 15 years of entrepreneurial experience.
Seasoned software developer and tech manager with over 10 years of experience, successfully leading dozens of projects to completion.
15 years of experience in developing large-scale distributed systems and managing remote cross-functional teams.
5 years of experience developing scalable web platforms using React and Python, with expertise in modern development practices.
10 years of experience in DevOps and Site Reliability Engineering, specializing in observability and building resilient systems.
15 years of UX and product design experience creating user-centered solutions for high-traffic B2B and B2C platforms.
Our offices
