Who We Are
ApexData is built by engineers who spent 20 years preventing million-dollar-per-minute outages. Now we're making that expertise available to every development team.
Our Story
For years, we helped hundreds of companies keep their applications running. We know the reliability challenges their engineers face.
One pattern kept repeating: observability tools helped DevOps restore service, then left developers to figure out why it broke. We watched developers struggle with products designed for someone else, give up on platforms after months of training, and fall back to grepping through logs rather than hunting through scattered dashboards.
Developers deserve tools that work the way they think, the way they work, the way they solve problems. That's why we built ApexData.
You build the product. We build the clarity around it.
Our Vision
Observability should be intuitive
A tool that takes a month to learn has already failed.
You should not need a query language to investigate your own services. You should get answers immediately.
Observability should be adaptive
Application architecture changes constantly — new services, refactors, deployments.
ApexData tracks those changes so you never have to.
There is no single root cause
Modern applications are networks of dependencies. When something breaks, a chain of events ripples across services.
No system can reliably point to one root cause — that promise is false. We bring it all together so you understand the whole story.
AI still needs humans
We show you what we think is causing the issue. We do not pretend AI can do all the work.
Humans belong in the loop — by design, not by limitation.
Your engineers understand your system. We give them the data to make the call.
No vendor lock-in
Other vendors trap you with proprietary formats, custom query languages, and data you can't export.
Your observability data belongs to you. Export it. Use other tools alongside ours. We will never lock you in.
We're here for you
We learn your business, understand your stack, and know what matters to you.
The people who build the product handle your support.
When you call, we answer.
SRE/DevOps expert with a passion for software development and engineering management, bringing over 15 years of entrepreneurial experience.
Seasoned software developer and tech manager with over 10 years of experience, successfully leading dozens of projects to completion.
15 years of experience in developing large-scale distributed systems and managing remote cross-functional teams.
5 years of experience developing scalable web platforms using React and Python, with expertise in modern development practices.
10 years of experience in DevOps and Site Reliability Engineering, specializing in observability and building resilient systems.
15 years of UX and product design experience creating user-centered solutions for high-traffic B2B and B2C platforms.
Andrei Surkov is a Project Manager with over 20 years of experience leading complex projects across technology and digital products. He has worked with startups and cross-functional teams, helping turn ideas into scalable, well-executed solutions.
International lawyer with extensive corporate and VC background including numerous investment and M&A transactions, restructuring, funds governance, compliance and investor & admin relations.
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